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MARIE-JOSÉE
GAGNON

CEO AND FOUNDER, CASACOM

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“Making a difference, having an impact, is the only option.”

Marie-Josée Gagnon is recognized by peers and clients alike as one of Canada’s most progressive public relations experts. She helps CEOs and executive teams improve their brand image and increase their impact in their markets. She is known for her clear and ambitious vision as shown by the unique positioning of CASACOM, the integrated PR and communications firm she founded in 2001.

 

Headquartered in Montréal with an office in Toronto, CASACOM provides strategic counsel to support the business strategy of renowned brands in various industries, such as Expedia, Toyota, Aeroplan, Kiewit and Agropur. An Alumni of Harvard Business School’s Owners/Presidents Management program, Marie-Josée brings innovation, creativity and entrepreneurial flair into all she does. Marie-Josée began her career first as a journalist (Montreal La Presse) and then as the press attaché at the Québec Government. Thereafter, she held several key positions within major organizations (Quebec General Delegation in Paris, Laurentian Bank of Canada and AXOR). 

 

She sits on the Fondation Montreal Inc (young entrepreneurship support). She is actively involved in her community, notably through the Garde-Manger pour tous, a Montreal charity that distributes nutritious school lunches to kids. Over the years, she received many awards whether from the Board of Trade of Metropolitan Montréal, Women of Influence, EY Quebec Entrepreneur's Grand Prix Final, Profit Top 100, RBC or the communication industry associations, to name a few. 

 

In 2017, in order to involve herself even more in the women's success cause, Marie-Josée launched Brave, a series of interviews with women who dared recorded during networking events and broadcast in podcasts.

 

Marie-Josée is married to Louis-Martin O'Neill, a corporate litigator, and is the mother of two boys, Philippe and Henri.

 

CEO and Founder of CASACOM, Marie-Josée Gagnon is recognized by peers and clients alike as one of Canada’s most progressive PR experts. Headquartered in Montréal with an office in Toronto, CASACOM provides strategic counsel to support the business strategy of renowned brands in various industries. 

 

An Alumni of Harvard Business School’s, Marie-Josée brings innovation, creativity and entrepreneurial flair into all she does. She began her career first as a journalist (Montreal La Presse) and then as the press attaché at the Québec Government.

 

Actively involved in her community, she sits on the Fondation Montreal Inc. Over the years, she has received many awards. 

 

In 2017, Marie-Josée launched Brave, a series of interviews with women who dared recorded during networking events and broadcast in podcasts.

TOPICS:

  • COURAGE: LIVE YOUR "BEST LIFE"

    Having interviewed more than 30 women on the crucial role of courage with her podcast Brave inspiration and having experienced its benefits in her personal and professional life, Marie-Josée Gagnon knows that courage can transform an ordinary life into an extraordinary one. Interspersed with personal stories or from her interviews, her remarks will encourage you to take the necessary steps to live a full and satisfying life allowing you to be fully yourself, in addition to having a significant impact on the world around you. For Marie-Josée, courage is contagious, acquired as a skill and should become a habit. Ready ?

     

  • FROM INDIVIDUAL TO COMPANY: COMMON CHALLENGES AND SOLUTIONS

    Just like individuals, companies have an identity, character traits, a way of doing things. Likewise, they have activities, behaviors and relationships and the quality of these forge their reputation. Marie-Josée Gagnon makes you think about the development of your business by drawing parallels with personal development. You will come out of this conference with a new perspective and a way forward allowing you to solidify the foundations of your organization in order to elevate it even higher.

     

  • ELEVATE YOUR BUSINESS THROUGH COMMUNICATION

    Audience of business leaders who want to understand how to elevate their businesses with com. With more than 30 years in public relations and communications, advising nearly 1,000 executives, Marie-Josée Gagnon can help you gain new perspectives on a number of topics including:

    - 3 steps to build a distinctive brand.
    - How to prevent crises and prepare for them?
    - How to attract, motivate and keep the best employees?
    - How to raise your reputation?
    - 10 steps for a successful landing in Quebec or Canada?

     

  • FEEDBACK: AN OPPORTUNITY FOR PERSONAL DEVELOPMENT

    In this hour long conference on feedback, Marie-Josée Gagnon explores the three actions around this concept that are so important for self-development: giving, receiving and asking for feedback. Her goal: to get her audience to change their (often negative) perspective on feedback and see it as something not only entirely doable, but highly desirable.
     
    From the outset, she tackles the issues related to feedback, then quickly falls into concrete stuff. She discusses the importance of the balance between kindness and honesty, the question of blind spots and of course the best practices for giving and receiving feedback.

    Constantly exchanging with her audience, Marie-Josée Gagnon makes people think and move forward through questions and discussions.

LANGUAGES :

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LOCATION : MTL, TO - CANADA

PUBLICATIONS:

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Article ''les affaires'':

''Let's talk about courage: the one of youth and the one of entreprises.''

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Interview - Podcast:

"  Unapologetically determined with Marie-Josée Gagnon.  "

TESTIMONIAL:

Zehra J. Khoja

Program Manager

McGill Dobson Centre for Entrepreneurship

DESAUTELS FACULTY OF MANAGEMENT

'' We had an amazing session with Marie-Josee for our McGill Dobson Entrepreneurial Women Lean Startup program! Our aspiring cofounders absolutely LOVED Marie-Josee and her story! They felt inspired, empowered and most importantly, better informed as they embark upon their own journeys into the world of entrepreneurship. 

 

The McGill Dobson Centre for Entrepreneurship would like to sincerely thank Marie-Josee for her support of the next generation of women change-makers emerging from McGill! ''

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