“Life is like cycling, you have to move forward so as not to lose balance. "
Pierre-Luc's career has all the assets to shock the imagination. He started in an agency at Ogilvy, an advertising agency, then worked for Cossette. He then worked in the United States as Head of Digital Marketing for the International Market at Bose. Back in Quebec, at BRP, he set up the digital service, then he moved to Moment Factory as Director of Communications and Marketing, before joining Forsman & Bodenfors Montreal (former KBS) as General Manager and then as Director of Partnerships for the Montreal Impact Soccer Club. Today Pierre-Luc is back in the agency world. He is now President and co-founder of Frank, the subsidiary specializing in content of Digitad, a web marketing agency specializing in supporting businesses, large and small, on the Internet (SEO, Google Adwords, social media).
A recognized speaker in Quebec, he went on stage for BMO, Videotron, Radio-Canada, Autodesk, Cossette, the Marketing Association of Quebec, Pharmascience, Impact de Montréal, Infopresse, and the National Theater School and several large universities (HEC, University of Montreal, UQAM).
THE SOCIAL DILEMMA: BETWEEN REVOLUTION AND DISILLUSION
Just like the promise the internet made years ago to make the planet smarter, the same promise and even more have been made for social media and web 2.0. Beneath its beautiful promises lies a dark side: the creation of a subculture of mediocrity. But what is it really? Between promises (un)kept and future disappointments, what can we expect from the next decade?
WHY ATYPICAL PROFILES ARE AT THE HEART OF THE FUTURE OF OUR SOCIETY
In the next 3 years, we will experience more technological and behavioral change than in the past 30! What we learned yesterday should enable us to adapt to the changes to come in the coming years. Atypical career paths facilitate this adaptation, which is now essential in the business world. However, this type of profile must be much more than an irregular professional career, it must be a philosophy of life allowing you to embrace change, develop a unique perspective and bring empathy.
NFT, CRYPTOCURRENCIES AND BLOCKCHAIN FOR DUMMIES
From digital currencies to the virtual metaverse, the online sphere is constantly evolving. The popularity of NFTs has only grown in the recent years, quickly catching the attention of digital natives such as Millennials and Gen Z. As NFT mega-sales grab headlines, such as the first Jack Dorsey's tweet for the astronomical sum of $2.9 million, it's no surprise that the success of NFT's engagement has caught the attention of marketing experts. With daily sales ranging from 15,000 to 50,000, the NFT market is rapidly gaining popularity. How do we take advantage of this revolution unfolding before our eyes and above all, how do we understand the challenges and opportunities created by this new universe?
LOCATION : MONTREAL, QC