TOPICS:​

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• HOW TO FAIL UP 
   

• PREVENT DEATH BY YES
   

• MAKING YOUR EXCELLENT VISIBLE

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DESCRIPTION:

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How To Fail Up

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This talk uncovers new ways to meet the dreaded moment of failure that so often tips women into a downward spiral. We help the audience pivot to mining the gold in the mistake. More than a few women will leave feeling lighter, after shaking off the "imposter syndrome" that feeds on "not perfect!" Perfect is the wrong goal. In our time together we'll help shift limiting perspectives, and deliver a how-to for using failures as a ladder to the next level of their careers.

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Prevent Death By Yes

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Aversion to conflict is a pervasive problem for men and especially women. Girls are raised to keep smiles on faces and not rock the boat. We take ‘pleaser’ behaviors into our careers and pay for it; it’s often at the root of mediocre outcomes and stalled careers. The leader who prioritizes being liked doesn’t set up themselves or their team for good outcomes. This speech helps women grasp that long-term goals can be sabotaged by a “yes” to short term fixes. Through inspiring examples and some new technique, they’ll leave better able to navigate conflict when the pressure is on to do the wrong thing. 

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Making Your Excellence Visible

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Reality check: most women think business is a meritocracy---but to meet ambitious career goals, it's not enough to do a good job and leave it at that. We need to make our excellence visible -- to the boss, clients, co-workers and the community. That means accepting invitations to speak, showing up for networking (and making it work), raising your hand for the promotion then making the bullet-proof case. People take away career-making ideas they can put into play from the moment they leave the room.

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THIS COULD BE IN THE FORMAT OF A FIRESIDE CHAT:

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A conversation that deconstructs the unconventional journey to Dove’s Campaign for Real Beauty, that redefined a brand and “beauty” itself. That changed the way brands in every category viewed their potential putting their values front and center. This talk brings to life the imperatives for anyone who aspires to shoot high to embrace what most don’t:

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• Radical honesty---with the whole team, including clients and global leaders with their own     agendas. Even when it gets really, really uncomfortable.

• An appetite to learn from mistakes and risk failure

• An appetite to leave the security of ‘what always worked before’ behind

• Collaborate with a diverse group, putting ego and discomfort aside  

• Play the long game, willing to sacrifice in the short term and accepting time is needed to reach the goal

• Throw your business card away to do whatever it takes

 

The other globally renowned campaign we can deconstruct is “Diamond Shreddies”. This campaign was built around an outrageous joke the whole country debated. It changed the way Kraft approached advertising globally, and elevated how many agencies and their clients viewed the youngest team members: the summer intern had the idea. Well over a decade later, it’s a case study that inspires audiences of all kinds.

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