For almost 40 years, Chris Bergeron has lived the life of a heterosexual man. From very early in her career, she had great professional success: after having been a collaborator for major media such as La Presse and Radio-Canada, Chris directed for the newspaper VOIR for five years, which was the largest network of weekly cultural magazines in Quebec at the time. She then made the leap to the advertising world where she held the position of creative director for major agencies.

 

Then, she came out and started living true life as a trans woman. Suddenly being propelled into the reality of a visible sexual minority has profoundly transformed her perception of the world. In Quebec and internationally, Chris advocates for diversity, inclusion and the rights of trans people by sharing her story to the public. She frequently intervenes in the advertising industry to demand better representation of minorities.

 

At Cossette, she leads a multidisciplinary team of strategists, community managers and multiplatform content creators. She is also part of the creativity collective that strives to push the boundaries of the agency's creative branch at their Montreal office. Thanks to her creative and strategic outlook, she amplifies the digital potential of Cossette's clients.

 

Her portfolio includes several major brands, including McDonald's Canada, Destination Canada, the Quebec Tourism Industry Alliance, Tourisme Montréal, Loto-Québec, SAQ, L'Oréal, BDC, VIA Rail and Liberté.