LOUIS
ADAM
CHIEF MARKETING OFFICER,
EXFO
“A high impact presentation in the virtual context is more essential than ever. It can be a huge business accelerator, at a time when human relationships are made through a screen.”
Louis is responsible for EXFO’s global marketing activities and is a member of the company’s leadership team. There, he leads a multidisciplinary group of more than 50 professionals specialized in campaign management, events, digital marketing, internal communications and public relations. He also has an agency in-house, staffed with graphic designers, copywriters, project managers and e-learning specialists.
From Montréal to San Francisco, he gave powerful conferences on many stages: RightTALK Academy, QG100 Network, B2B Summit, IDE Network, Rendez-vous du Réseau Photonique du Québec, AMEQ.
Louis was also teaching marketing for undergraduates and MBA students for more than 20 years.
EXPERTISE:
EVENTS
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BUILD A STRONG PROGRAM FOR WEBINARS AND VIRTUAL EVENTS TO GROW YOUR BUSINESS
Dream of webinars that truly convert prospects into customers? Louis Adam takes you behind the scenes of successful virtual events. No more monotonous presentations and disengaged participants! Through concrete examples and innovative techniques, you'll discover how to create memorable online experiences that generate tangible results. From the art of capturing attention to monetization strategies, this dynamic conference will give you all the tools to turn your virtual events into real growth engines.
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THE ART AND SCIENCE OF HIGH-IMPACT 'VIRTUAL' PRESENTATIONS
In a world where virtual has become essential, mastering the art of online presentations is no longer optional - it's a necessity. Louis Adam reveals the secrets that transform a simple virtual presentation into a captivating experience. By combining behavioral psychology, engagement techniques, and innovative digital tools, discover how to create an authentic connection with your audience, even through a screen. An interactive conference that revolutionizes your approach to virtual presentations, where each participant leaves with concrete strategies to shine in the art of digital storytelling.
SALES
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MANAGING A HIGH-PERFORMANCE SALES TEAM
Imagine a sales team that doesn't just meet its goals but crushes them with passion and commitment. Louis Adam reveals the secrets of modern commercial leadership where motivation meets innovation. Through concrete cases and proven strategies, explore how to transform your salespeople into true growth ambassadors. From performance culture to emotional intelligence, including new digital tools, this dynamic conference redefines the rules of the game for creating and maintaining an elite sales team in an ever-evolving market.
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MANAGE AND OPTIMIZE YOUR LEADS PIPELINE
What if your lead pipeline became your best commercial asset? Dive into a revolutionary approach to prospect management and learn how to transform your conversion funnel into a true opportunity machine, where each lead is nurtured, qualified, and converted with precision. Louis Adam shares his unique methodology in an interactive conference that redefines modern prospecting standards and gives you the keys to maximize every customer interaction.
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NEW TRENDS IN B2B SALES
The B2B sales landscape is undergoing an unprecedented metamorphosis. Explore in this conference the major innovations disrupting the B2B sales universe. From artificial intelligence that personalizes each interaction to the emergence of B2B marketplaces, and new customer engagement models, discover how forward-thinking companies transform their challenges into opportunities. A fascinating exploration that will give you a head start in an ever-evolving commercial ecosystem.
MARKETING
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THE ART AND SCIENCE OF HIGH-IMPACT PRESENTATIONS
(VIRTUAL, IN-PERSON, OR HYBRID)
What if each of your presentations became an unforgettable experience? Attention has become the new currency. Mastering the art of presentation is now an essential superpower. Whether in-person, virtual, or hybrid format, Louis Adam will teach you techniques that transform a simple presentation into an exceptional moment. This fusion between storytelling and engagement psychology generates a lasting impact on your audience. Leave with concrete tools to electrify your next interventions, regardless of the format.
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POSITION AND DEVELOP YOUR BRAND INTERNATIONALLY
How do you transform a local brand into an international success story? Beyond traditional marketing strategies, discover an innovative approach that combines cultural intelligence and digital agility. Through concrete cases, explore the secrets of successful global positioning. From understanding cultural nuances to adapting your message, including essential digital levers, this conference will give you the keys to propel your brand onto the world stage. A refreshing vision that transforms internationalization challenges into growth opportunities.
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INTERNATIONAL MARKETING: THE KEYS TO SUCCESS
What if your company became the next champion of international expansion? Imagine mastering the secret codes that transform cultural barriers into bridges to new markets. This immersive conference takes you behind the scenes of international success stories, revealing strategies that make the difference between simply having a foreign presence and truly dominating global markets. A captivating journey through unexplored territories of international commerce, where each challenge becomes an opportunity for exponential growth.
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HOW TO ALIGN SALES, MARKETING AND PRODUCT MANAGEMENT
A company's success relies on the perfect synchronization between its vital forces. Through concrete strategies and real cases, Louis Adam demystifies the subtle art of unifying sales, marketing, and product management. A pragmatic approach that transforms organizational silos into growth catalysts. Participants leave with a proven methodology to create powerful synergy between their teams, maximizing the potential of each commercial initiative.
LANGUAGES :
LOCATION : QUEBEC, QC
TESTIMONIALS:
“An experienced speaker and businessman, Louis marked one of our meetings with manufacturing executives within the ide Network. Building a strong sales team is no accident, Louis has been able to demonstrate to us in a powerful way, the importance of the ingredients that make it successful. A conference that I recommend to any company that wants to question itself in order to get the most out of its marketing investments. Thank you Louis, you allowed us to move forward in our thinking! "
- Lucie Couturier, Mallette Consulting Services Associate, in charge of the ide Network
“Louis has developed a clear strategy to bring the EXFO brand to life. During a QG100 Network event bringing together colleagues Vice-Presidents of Marketing and Communications from large Quebec companies, he convinced his audience to communicate to employees the intrinsic value of the brand they represent. His playbook and in-house training tools are great sources of inspiration. "
- Hélène Chartier, Executive Director, QG100 Network
“Louis is a marketer you want to work with. You always get a straight answer, and he always makes time for your questions no matter what. When we worked on a webinar together, he was engaging and meticulous in his delivery - which is probably why it was one of the best-performing webinars in the BrightTALK Academy in 2015. “
- Cameron Jahn, Director of Product Marketing at Handshake
“I was fortunate enough to attend a conference from Louis at the B2B Summit and his performance was impressive. I was captivated throughout the presentation and the shared experiences provide inspiration to improve. As a speaker, he is the one who gave me the best performance I have attended. He has just passed Guy Kawasaki.) ”
- Karl DemersOwner and Senior Web Strategist, Leonard inc.