CHIEF MARKETING OFFICER,
“A high impact presentation in the virtual context is more essential than ever. It can be a huge business accelerator, at a time when human relationships are made through a screen.”
Louis is responsible for EXFO’s global marketing activities and is a member of the company’s leadership team. There, he leads a multidisciplinary group of more than 50 professionals specialized in campaign management, events, digital marketing, internal communications and public relations. He also has an agency in-house, staffed with graphic designers, copywriters, project managers and e-learning specialists.
From Montréal to San Francisco, he gave powerful conferences on many stages: RightTALK Academy, QG100 Network, B2B Summit, IDE Network, Rendez-vous du Réseau Photonique du Québec, AMEQ.
Louis was also teaching marketing for undergraduates and MBA students for more than 20 years.
BUILD A STRONG PROGRAM FOR WEBINARS AND VIRTUAL EVENTS T O GROW YOUR BUSINESS
THE ART AND SCIENCE OF HIGH-IMPACT 'VIRTUAL' PRESENTATIONS
MANAGE AND OPTIMIZE YOUR LEADS PIPELINE
NEW TRENDS IN B2B SALES
MANAGING A HIGH PERFORMANCE SALES TEAM
POSITION AND DEVELOP YOUR BRAND INTERNATIONALLY
INTERNATIONAL MARKETING: THE KEYS TO SUCCESS
HOW TO ALIGN SALES, MARKETING AND PRODUCT MANAGEMENT
LOCATION : QUEBEC, QC
“An experienced speaker and businessman, Louis marked one of our meetings with manufacturing executives within the ide Network. Building a strong sales team is no accident, Louis has been able to demonstrate to us in a powerful way, the importance of the ingredients that make it successful. A conference that I recommend to any company that wants to question itself in order to get the most out of its marketing investments. Thank you Louis, you allowed us to move forward in our thinking! "
- Lucie Couturier, Mallette Consulting Services Associate, in charge of the ide Network
“Louis has developed a clear strategy to bring the EXFO brand to life. During a QG100 Network event bringing together colleagues Vice-Presidents of Marketing and Communications from large Quebec companies, he convinced his audience to communicate to employees the intrinsic value of the brand they represent. His playbook and in-house training tools are great sources of inspiration. "
- Hélène Chartier, Executive Director, QG100 Network
“Louis is a marketer you want to work with. You always get a straight answer, and he always makes time for your questions no matter what. When we worked on a webinar together, he was engaging and meticulous in his delivery - which is probably why it was one of the best-performing webinars in the BrightTALK Academy in 2015. “
- Cameron Jahn, Director of Product Marketing at Handshake
“I was fortunate enough to attend a conference from Louis at the B2B Summit and his performance was impressive. I was captivated throughout the presentation and the shared experiences provide inspiration to improve. As a speaker, he is the one who gave me the best performance I have attended. He has just passed Guy Kawasaki.) ”
- Karl DemersOwner and Senior Web Strategist, Leonard inc.