MARIE -CHANTAL
MILETTE
COLOUR EXPERT
"Color is a universal language and that's what makes it the most powerful marketing lever."
Since childhood, Marie-Chantal Milette has been captivated by the influence of color. Standing in front of paint displays, she wondered who named the shades — and who decided which ones would suddenly set the tone for an entire season. What began as simple curiosity evolved into a mission: understanding, predicting, and sharing the forces that shape color and cultural trends.
Today, she is among the rare internationally recognized color experts, known for having predicted the Pantone® Color of the Year multiple times. Her journey is as bold as her palettes: a graduate in graphic design and advertising from The Creative Circus, she went on to study color psychology with Leatrice Eiseman, director of the Pantone® Color Institute, and earned a certificate from the University of Stirling on adapting design for people living with dementia.
A magnetic speaker and passionate communicator, she brings energy wherever she goes, revealing how up to 92% of a product, space, or brand’s first impression comes down to color. Through her agency, Kryptonie, she guides brands and trains teams for clients such as Formica, Artopex, Costco, and S&S Activewear — turning color into a strategic, high-impact, and unmistakably trendy driver of performance, well-being, and lasting emotional connection.
EXPERTISES:
KEYNOTES:
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DARE TO DREAM IN COLOR
Dare to Dream in Color is a conference for those who feel they have more to offer, yet still hesitate to step off the traditional path. Through authentic stories, concrete strategies, and a deeply human approach, Marie-Chantal Milette shows how to transform a spark — a dream once deemed too big or too naïve — into a real, confident professional trajectory.
The goal: to give you back the permission to dream, to try, to carve your own path, and to build a career that truly reflects who you are. A fresh, forward-looking experience for anyone ready to move from simple desire to bold action — and awaken the version of themselves that finally dares to dream… in color.
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THE POWER OF COLOR
Color influences our emotions, behaviors, and purchasing decisions far more than we think. This presentation dives into the psychological and perceptual mechanisms that make color a strategic tool for brands. Through concrete examples and case studies, Marie-Chantal Milette demonstrates how certain hues can build trust, stimulate appetite, or even influence the perception of luxury. Participants discover how to use color as a universal language capable of creating deep emotional connections with consumers. This presentation inspires designers and marketing professionals alike to integrate color into their creative and strategic decisions. A captivating exploration of the invisible power that transforms perception into persuasion.
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SELLING COLOR
This presentation is designed for designers, agencies, and marketing professionals who must defend their color choices or creations to clients too often guided by their own subjectivity. Through concrete presentation strategies, sales techniques, and visual storytelling tools, Marie-Chantal Milette shows how to transform a creative intuition into a solid and persuasive argument. The objective: to give professionals the confidence and methods needed to justify their choices, structure their message, and bring their clients to fully embrace their vision. An essential training for anyone who wants to move from "I like it / I don't like it" to credible, strategic, and irresistible color communication.
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SELLING THE INVISIBLE
How do you sell what cannot be seen—a concept, a service, an idea? This presentation explores color as a tool for trust and tangibility in environments where the offering has no physical form. Ideal for service companies, technology firms, or institutions, it shows how color can convey abstract values such as security, innovation, or well-being. Through compelling examples, Marie-Chantal Milette demonstrates how to anchor emotions in the intangible, making the invisible visible to consumers. An inspiring presentation that helps brands build a coherent, credible, and emotionally grounded universe, even without a product to show.
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WHAT COLOR MAKES US SWALLOW
What if our appetite was dictated by color? This presentation explores the fascinating intersection between color, sensory perception, and eating behavior. Drawing from studies, Marie-Chantal Milette explains how certain hues can alter perceived taste, satiety, or even trust in a product. She also explores cultural expectations. Perfect for food brands and packaging designers, this presentation reveals how to convey the nutritional value, freshness, or energy of a product through the simple choice of a shade. Content as appetizing as it is instructive, revealing why our eyes eat before our mouth.
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WORKPLACE WELL-BEING
Reinventing workspaces to boost motivation and encourage return to the office is a societal challenge. Through color psychology and emotional ergonomics, participants discover how hues influence productivity, collaboration, and employee morale. The presentation offers concrete solutions to adapt professional environments to the changing needs of teams—from creating quiet zones to stimulating creativity in common areas. By combining flexibility, comfort, and chromatic identity, this presentation redefines the office as a place of balance and inspiration. Through actionable strategies, companies can transform their space design into a tool for performance, retention, and collective well-being.
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WELL-BEING AT ANY AGE
This training highlights the effects of aging on color perception and how design can improve the quality of life for seniors. By exploring age-related visual changes—such as lens opacity or reduced sensitivity to contrasts—participants learn to adapt environments to promote readability, wayfinding, and safety. Color becomes a tool for universal accessibility, essential for designing inclusive, reassuring, and stimulating spaces. Focused on prevention, visual psychology, and eye health, this presentation helps designers and managers anticipate the needs of an aging population. The result: environments that are both inclusive and caring, promoting autonomy, memory, and comfort.
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WELL-BEING AT HOME
This training explores the psychological and functional impact of colors in residential spaces. Each room of the home is analyzed according to its emotional needs, lighting, perception, and occupant comfort. Participants discover how to adapt color schemes to create calming, balanced, and harmonious environments. The objective is to use color as a lever for well-being and quality of life, taking into account physiological effects and the personality of the inhabitants. At the end of the presentation, a guided exercise allows participants to concretely apply what they've learned to their own environment. An essential training for professionals seeking to design interiors that support daily well-being and foster a more human connection between space, emotion, and design.
LANGUAGE :
LOCATION : Laurentians, QC
VIDEOS:
Marie-Chantal's biweekly segment explores how color shapes emotions, behavior, and the way we experience the world.
Marie-Chantal Milette - Y'a du monde à messe
CYBERPSYCHOLOGY, NEUROSCIENCES, DIGITAL EXPERIENCES
PUBLICATIONS:
THE 2023 COLOR OF THE YEAR DETERMINED BY PANTONE IS... VIVA MAGENTA!
Every year since 2000, the Pantone Institute determines THE color of the upcoming year. In 2022, the Color of the Year named by PANTONE was "periwinkle blue." Marie-Chantal Milette is one of the rare color specialists in the world. She holds a degree in graphic design and advertising from The Creative Circus, a renowned international school.
Color specialist and president of Kryptonie. Marie-Chantal will appear on the show l'Outaouais Maintenant.
The Pantone 2025 color: Mocha Mousse
A rich and comforting hue emerges as a symbol of collective aspirations, according to the world color authority. As Pantone crowned Mocha Mousse as the Color of the Year 2025, Marie-Chantal Milette from Kryptonie reflects on what made this choice an obvious one for her.
Marie-Chantal Milette discusses how our color perception changes with age. She explains why and presents very real consequences of this phenomenon.
And the color wheel turns. Certain colors will assert themselves in the coming years.
Without being completely eclipsed, others will be less present or will appear in muted versions. This is the case with red, whose effects on the brain are stimulating and which represents the political side, opposition, activism. Absent from summer color palettes, it should return in less vibrant shades in the fall, estimates Marie-Chantal Milette, color specialist. This is also the case with purple, which is associated with creativity and will likely emerge more during periods of "repair."
Predicting the colors of tomorrow
Upon finding a paint sample, young Marie-Chantal Milette had a revelation: "Are people actually paid to choose color names?" Probably too expensive, in her father's opinion, unimpressed by that "chalice green" and far from suspecting that this piece of paper would spark a vocation. Twenty years later, she is one of the rare color experts in the world and predicts those of tomorrow.
TESTIMONIALS:
Renée-Maude Jalbert
VP Marketing, Krispy Kernels Foods
«The excitement that Marie-Chantal created at the CTAQ marketing event was incredible! I knew her presentation would be excellent, but it was impressive to see how much she captivated the audience. Her energy, passion, and the quality of her content truly created a wow effect»