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SALWA
SALEK

FOUNDER AND CEO OF DECIGONE CONSEIL | SPEAKER

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" It is only with the heart that one can see rightly; what is essential is invisible to the eye"

Salwa Salek (B. Sc., M. Sc.) holds a bachelor's degree in communication sciences, with a focus on public relations and crisis management, from the Université de Montréal, a graduate diploma in management, and a master's degree in management sciences, with a specialization in management, from HEC Montréal.

 

Until 2011, she supported executive teams at major Canadian organizations through their strategic and organizational transformations, particularly in the banking, insurance, technology, professional services, public service, health, and social services sectors. She quickly became recognized by her clients as one of the leading experts in human transformation and organizational design.

 

She then took on the challenge of assuming a leadership role within a large organization. For twelve years, she held executive positions in the banking and insurance industry. There, she demonstrated innovative and inspiring leadership at the heart of strategic transformation functions, leading major changes on both the business side (branch network) and cross-functional areas (management practices and organizational development), as well as human resources (talent and performance management). This experience provided her with a 360-degree perspective on the challenges facing large organizations.

 

She guided her last employer through a major shift in employee experience by defining an ambitious strategic plan and orchestrating innovative, change-driving programs. She contributed to winning national and international awards, positioning her employer as an industry leader and employer of choice in Canada, particularly among young people, women, and ethnocultural diversity.

 

Today, she works as a speaker and strategist to support organizations and collectives that aim to build resilient and inclusive businesses.

 

Passionate about innovation and social impact, she served as an ambassador for the Coopérathon from 2017 to 2022, the world's largest open innovation competition. Her leadership led her to position inclusion with decision-makers as a lever for innovation and performance. She is also the chair of the board of directors of the Observatoire québécois de la diversité ethnoculturelle, an ambassador for Effet A, and a mentor at the Founder Institute (Morocco chapter).

EXPERTISE:

All of the following topics are available in a choice of formats: from classic conferences to training courses and half-day strategy workshops.

  • LET'S BE BOLD. LET'S DARE TO OPEN OUR HEARTS.

When human courage becomes the ultimate lever for performance and resilience

Our organizations are increasingly high-performing… yet profoundly exhausted.

In this inspiring and deeply embodied keynote, Salwa Salek invites leaders to dare a shift in posture: opening the heart as a strategic competency.

Far from a naive approach, she demonstrates how this posture builds trust, drives lasting engagement, navigates uncertainty and sustains both human and organizational performance.

 

Participants leave with a powerful shift in perspective and a new way to exercise leadership that is more conscious, more courageous and immediately applicable in their professional day-to-day.

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  • INCLUSIVE LEADERSHIP: FROM INTENTION TO IMPACT

What truly transforms organizations… and what falls short

Many organizations today express strong intentions around inclusion. Few succeed in turning them into tangible impact.

This keynote offers a clear-eyed and pragmatic take on inclusive leadership, grounded in real cases experienced from the inside, free of ideological discourse. Salwa Salek demonstrates why some initiatives remain symbolic while others profoundly transform culture, engagement and performance.

Participants leave with clear, actionable benchmarks to exercise credible inclusive leadership, avoid common pitfalls and generate real impact on their teams.​​​​

  • INCLUSION & RESILIENCE: THE STRENGTH OF ORGANIZATIONS THAT NAVIGATE UNCERTAINTY

When the human factor becomes a strategic advantage

In a context of rapid transformation, talent shortages and constant uncertainty, organizational resilience has become a critical priority.

This keynote demonstrates how inclusion, when embedded into leadership and management practices, becomes a true lever for adaptation, innovation and collective strength. Through concrete situations, Salwa Salek connects inclusion, engagement and the ability to weather difficult times without burning out.

Participants leave with a new understanding of resilience and concrete keys to strengthen their teams' capacity to face current and future challenges.​​​​​​

  • FROM STRATEGY TO EXECUTION: WHAT TRULY CHANGES THE GAME

Leadership, culture and courageous decisions

Many organizations know what they want to change. Few succeed in making it last.

In this keynote, Salwa Salek shares concrete cases of transformation, without naming any organization, but revealing the real mechanisms that make the difference: structural decisions, system coherence and managerial courage.

A clear-eyed, human and profoundly useful keynote for leaders facing complexity.

Participants leave with a pragmatic and transferable framework, enabling them to distinguish symbolic actions from those that produce lasting impact.

LANGUAGE :

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LOCATION : SPAIN AND CANADA

VIDEOS:

SALWA SALEK
Gala AFFQ 2023 - Les Talentueuses en lumière: Finaliste Prix Étoile Montante - Salwa Salek
Atelier D | Bâtir son premier plan d'action en équité, diversité et inclusion
Forum organisation inclusive - Salwa Salek - Desjardins

PODCAST:

Women in Entrepreneurship

How to Build an Inclusive Company Culture?

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Building Bridges for Diversity, Equity, and Inclusion

CYBERPSYCHOLOGY, NEUROSCIENCES, DIGITAL EXPERIENCES

PUBLICATIONS:

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Equity, Diversity, and Inclusion (EDI) means accepting people as they are and ensuring fair treatment by removing barriers. Strong EDI programs help companies access wider talent, improve performance, boost innovation, reduce turnover, and support employee mental health through psychological safety. For impact, EDI must be led from the top, prioritized with a clear plan, measured with data, and reinforced through ongoing actions, even small ones.

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In an unstable context, the scaling back of EDI programs reveals a misunderstanding: EDI is not an “HR project” or a moral duty, but a strategic lever. As long as it is seen as dogmatic, it fuels backlash. By anchoring it at the heart of the business model (customers, governance, KPIs), it becomes a driver of growth, innovation, and resilience.

LEARN MORE

CANADA/USA/EUROPE

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