TOPICS:​

​

• INNOVATIVE DESIGN: FROM DISCOVERY TO DISSEMINATION
  
  A series of 3 conferences/workshops teaching you everything you need to know about innovation.
  
  Chapter 1: Discovery​
  This training will focus on identifying targets, understanding their realities and defining the problems to be solved. Different techniques for identifying targets and stakeholders, atypical research, empathy, defining and reframing problems and opportunities will be discussed. A practical exercise based on design thinking techniques (empathy and opportunity) will consolidate these different elements.
  
  Chapter 2: Design
  This training will focus on ideation and creative design approaches. Different techniques, individual and/or group, will be discussed so that participants quickly leave the realm of “obvious” ideas and take a step into the unknown, innovative and disruptive ideas. In addition, different techniques for prioritizing ideas will be discussed, in order to bring out the most promising and value-creating ones for the organization. A practical exercise, in the form of an ideation and prioritization session, will consolidate these different elements.
  
  Chapter 3: Diffusion
  This training will focus on prototyping, spreading and commercializing innovative ideas. A majority of innovative ideas never reach a large audience, not for lack of creativity, but for lack of buy-in, support or change management. The prototyping and creation cycle of an innovation will be dissected, and various levers and success factors will be explored. A practical exercise, focused on prototyping, will consolidate these different elements.
  
   

• CRM: FROM LOYALTY TO CUSTOMER RECOGNITION

 

In a world where consumer expectations are rapidly evolving, Alexis explores how to transform traditional CRM tools to go beyond simple loyalty programs and build true customer recognition. Through innovative strategies combining data, creativity, and technology, he will reveal how companies can cultivate authentic and lasting relationships while identifying new growth opportunities. A thought-provoking reflection on rethinking customer experience and redefining the rules of the game.

​

​

• INNOVATION AND CREATIVE DESIGN: 10 KEY TRENDS TO APPLY IN EVERYDAY LIFE

Rethinking 2025 also means rethinking how we communicate and interact with our different customer bases. And let's be honest, there's no shortage of innovations in this area. In this session, Alexis Robin will examine 10 of these trends and explore tangible opportunities for advertisers and the food industry in general that lie behind buzzwords such as Metaverse, NFT, and micro-influencers.

​

​

• DESIGN THINKING FOR DUMMIES

​​

Innovation is anything but a new concept. However, the pandemic has emphasized the need for organizations to radically reinvent themselves and accelerated the speed at which transformation can - and must - occur. This session will look at different ways

for an organization to create new sources of value and growth through the redesign of services, products, or processes. More specifically, it will address...

​

• Different innovation processes including design thinking

• The conditions needed to foster innovation within organizations

• The process of prototyping, developing, and deploying an idea

​​

​

• B2B MARKETING: WHO SAID IT HAD TO BE BLAST?

​​

B2B marketing often has a reputation for being dull and conventional. In this dynamic presentation, Alexis demonstrates how to infuse creativity and innovation into your B2B marketing strategies. Through concrete examples and practical cases, he reveals how to transform traditional campaigns into memorable experiences that resonate with your business clients. Discover innovative techniques for creating engaging content, original communication strategies, and approaches that challenge B2B marketing conventions. An invitation to rethink your marketing practices to create authentic and lasting connections with your business clients.