ALEXIS
ROBIN
PARTNER, EXECUTIVE VICE-PRESIDENT,
GROWTH AND TRANSFORMATION, lg2
“Communicating products is no longer enough, we must create products that communicate.”
With a strong background in management, advertising and web strategy, Alexis is responsible for the evolution of lg2's service offering.
As Executive Vice-President - Growth & Transformation, he develops alliances and incubates new expertise and ways of doing things. He helps his clients cultivate a taste for change, look at their problems from a different angle, identify growth opportunities and put data, strategy, customer experience, technology and creativity in all its forms at the heart of their ambitions.
According to him, it is by shaking up different points of view that new ideas are born. By doing so, he loves to make collisions happen, whether it’s in a conference room, a classroom, behind a microphone or over coffee. Opportunities are everywhere!
TOPICS:
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INNOVATIVE DESIGN: FROM DISCOVERY TO DISSEMINATION
A series of 3 conferences/workshops teaching you everything you need to know about innovation.
Chapter 1: Discovery
This training will focus on identifying targets, understanding their realities and defining the problems to be solved. Different techniques for identifying targets and stakeholders, atypical research, empathy, defining and reframing problems and opportunities will be discussed. A practical exercise based on design thinking techniques (empathy and opportunity) will consolidate these different elements.
Chapter 2: Design
This training will focus on ideation and creative design approaches. Different techniques, individual and/or group, will be discussed so that participants quickly leave the realm of “obvious” ideas and take a step into the unknown, innovative and disruptive ideas. In addition, different techniques for prioritizing ideas will be discussed, in order to bring out the most promising and value-creating ones for the organization. A practical exercise, in the form of an ideation and prioritization session, will consolidate these different elements.
Chapter 3: Diffusion
This training will focus on prototyping, spreading and commercializing innovative ideas. A majority of innovative ideas never reach a large audience, not for lack of creativity, but for lack of buy-in, support or change management. The prototyping and creation cycle of an innovation will be dissected, and various levers and success factors will be explored. A practical exercise, focused on prototyping, will consolidate these different elements.
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CRM: FROM LOYALTY TO CUSTOMER RECOGNITION
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INNOVATION AND CREATIVE DESIGN: 10 KEY TRENDS TO APPLY IN EVERYDAY LIFE
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DESIGN THINKING FOR DUMMIES
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B2B MARKETING: WHO SAID IT HAD TO BE BLAST?
LANGUAGES :
LOCATION : MONTREAL, QC
“HACKER” THE RELAUNCH: CREATIVE SOLUTIONS FOR A CHANGING REALITY