AURÉLIE
SAUTHIER
CO-FOUNDER, MADE IN
CONTENT MARKETING EXPERT, INFLUENCE & SOCIAL MEDIA SPEAKER, CHRONICLE, LECTURER, TRAINER
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Aurélie Sauthier is recognized as a pioneer of the influencer marketing industry in Canada. She founded Made in in 2011 when no one was interested yet in this unique opportunity which will become a major trend for marketers. Passionate about the anthropology of consumption as much as the analysis of digital trends, Aurélie now leads the first international content and influence house in the world.
Passionate and a visionary, Aurélie has a deep expertise of the entire ecosystem and opportunities related to content marketing as well as a broad knowledge of the strategies and content formats of different platforms: YouTube, Instagram, Pinterest, TikTok, Twitter , etc., both for their social and research opportunities. She makes a point to always be at the forefront of trends to deliver the best content strategies to Made in customers including the L'Oréal group, Ivanhoé Cambridge, the Pierre Fabre group, Seville Films, Global Affairs Canada, the Fromageries Bel, Peroni group, etc.
Aurélie holds a Bachelor's degree in Business Administration and an M.Sc. in Marketing from HEC Montreal. Speaker, columnist at Radio-Canada, member of the Forbes Agency Council and MBA lecturer at HEC Montreal, she is frequently invited to talk about the latest trends in content marketing.
TOPICS:
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TIKTOK, THE NEW ELDORADO
Considered as THE creative platform with the most potential today, TikTok has become a reference network that is gaining more and more importance in content and influence marketing. A significant springboard for brands and organizations, but... Is the platform right for you? Do you master the codes to create an effective strategy?
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TikTok in numbers
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How TikTok redefines content marketing
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TikTok's impact on purchase intentions
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The power of content niches
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How to use TikTok for your brand or organization
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Collaborating with TikTok creators
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COMBINE AMBITION AND FAMILY LIFE
How can you successfully combine an ambitious and fulfilling career with a balanced family life? Drawing from her experience as a visionary entrepreneur and mother, Aurélie shares her thoughts, experiences, and strategies for navigating between these two worlds. Through inspiring anecdotes and practical advice, she offers an authentic and uninhibited vision of work-family balance, proving that it's possible to redefine the rules to fully thrive in both spheres. An inspiring talk for all those who refuse to choose between their professional and personal ambitions.
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MARKETING TRENDS: CONTENT, INFLUENCE, SOCIAL MEDIA
Aurélie decodes the latest trends shaping today's marketing landscape. From creating engaging content to the evolution of influence marketing and emerging social media strategies, she offers a 360° view of digital marketing opportunities and challenges. Drawing on concrete cases and the latest industry innovations, she shares valuable insights to optimize your online presence and maximize your impact. An essential exploration to understand marketing transformations and adapt your strategies to evolving consumer behaviors.
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QUÉBEC-FRANCE, A CULTURAL SHOCK: THE DEVIL IS IN THE DETAILS
In this captivating talk, Aurélie Sauthier explores the fascinating subtleties of cultural differences between Quebec and France. Through her personal and professional experience on both sides of the Atlantic, she decodes the nuances of communication, social codes, and professional practices that can create misunderstandings or amusing situations. From language to work methods, humor, and interpersonal relationships, discover how to effectively navigate between these two distinct French-speaking cultures. An enlightening and often humorous analysis that helps better understand and leverage these cultural differences in a professional context.
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INFLUENCER MARKETING: 10 MYTHS YOU NEED TO FORGET
Dive into the heart of influence marketing misconceptions with Aurélie Sauthier, who invites you to demystify 10 common myths and discover the realities of an evolving strategic approach. From the impact of micro-influencers to the importance of various platforms like podcasts or events, through new transparency rules and relevant success indicators, this conference explores the multiple facets of influence and its opportunities, regardless of your industry. A unique opportunity to refine your strategies, avoid pitfalls, and make informed choices to effectively connect with your audiences.
LANGUAGES :
LOCATION : MONTREAL, QC
TESTIMONIALS:
“We invited Aurélie for a training workshop for our annual convention and all our members were delighted and expressed a high degree of satisfaction! Aurélie is an outstanding speaker, expert in her field and who knows how to popularize her content extremely well. In addition to her dynamism, she is very generous in the advice she gives in conferences or in trainings. We appreciated Aurélie so much that we are continuing our collaboration with her with other webinar-type mandates. "
-Mario Lalancette. Dt.P., Nutritionist | Strategy and Communications Director
AQDFL - Quebec Association for the Distribution of Fruits and Vegetables