CO-FOUNDER, MADE IN
CONTENT MARKETING EXPERT, INFLUENCE & SOCIAL MEDIA SPEAKER, CHRONICLE, LECTURER, TRAINER
Aurélie Sauthier is recognized as a pioneer of the influencer marketing industry in Canada. She founded Made in in 2011 when no one was interested yet in this unique opportunity which will become a major trend for marketers. Passionate about the anthropology of consumption as much as the analysis of digital trends, Aurélie now leads the first international content and influence house in the world.
Passionate and a visionary, Aurélie has a deep expertise of the entire ecosystem and opportunities related to content marketing as well as a broad knowledge of the strategies and content formats of different platforms: YouTube, Instagram, Pinterest, TikTok, Twitter , etc., both for their social and research opportunities. She makes a point to always be at the forefront of trends to deliver the best content strategies to Made in customers including the L'Oréal group, Ivanhoé Cambridge, the Pierre Fabre group, Seville Films, Global Affairs Canada, the Fromageries Bel, Peroni group, etc.
Aurélie holds a Bachelor's degree in Business Administration and an M.Sc. in Marketing from HEC Montreal. Speaker, columnist at Radio-Canada, member of the Forbes Agency Council and MBA lecturer at HEC Montreal, she is frequently invited to talk about the latest trends in content marketing.
TIKTOK, THE NEW ELDORADO?
COMBINE AMBITION AND FAMILY LIFE
MARKETING TRENDS: CONTENT, INFLUENCE, SOCIAL MEDIA
QUÉBEC-FRANCE, A CULTURAL SHOCK: THE DEVIL IS IN THE DETAILS
INFLUENCER MARKETING: 10 MYTHS YOU NEED TO FORGET
LOCATION : MONTREAL, QC
“We invited Aurélie for a training workshop for our annual convention and all our members were delighted and expressed a high degree of satisfaction! Aurélie is an outstanding speaker, expert in her field and who knows how to popularize her content extremely well. In addition to her dynamism, she is very generous in the advice she gives in conferences or in trainings. We appreciated Aurélie so much that we are continuing our collaboration with her with other webinar-type mandates. "
-Mario Lalancette. Dt.P., Nutritionist | Strategy and Communications Director
AQDFL - Quebec Association for the Distribution of Fruits and Vegetables